We are a Strategic Design Studio focused on culture + human services + communication through a methodology we created called “Workforce Design”.
We do this through our experience in designing and leading human capital functions for large enterprise, along with unique insights we’ve gained through our comprehensive research into the future of work and the next generation workforce.
Our differentiator: we are not just thought leaders, we are also practitioners.
1. We help high growth startups scale human capital functions while strategically ensuring that your culture is aligned and scales at the same pace. With our experience in building human capital strategies, we are there to partner and ensure someone is focused on this most critical of issues.
2. We help large corporate enterprise by designing and implementing strategies to attract and engage the next generation workforce. We do this by providing unique insights into tomorrow's talent so that you remain relevant for the future.
- Culture is an asset and a liability. Get it right.
Great people want to do meaningful work.
Trust is the foundation for engagement and belief in the organization.
Clear and transparent communication is the tool upon which trust is delivered.
Successful high-growth companies struggle to scale people functions because they are focused on the product.
Founder, Chad Strickland
Chad's goal in perfecting the art of culture in the workplace goes far beyond a career–it is his passion. He is focused on the power of Belief, Purpose and Communication to drive business results. With a 20-year career spanning legal (labor + employment) to senior business executive, Chad has experienced how the power of people can impact an organization. During a 14-year career tenure with one of the most successful specialty retailers in the country, Chad was responsible for the most valued aspect of the business model: attracting, hiring, training and engaging the 20,000+ (majority millennial) associates. Building the people function from scratch gave Chad invaluable experience and lessons on what’s effective for today's (and tomorrow's) workforce.
Since leaving large enterprise, Chad has been embedded in the startup world, conducting extensive research into the difference between its culture and corporate culture. Spending hours interviewing executives, employees and founders, Chad has developed a new kind of human capital strategy, based on social ecology and neuroscience to help organizations succeed in tomorrow's competitive landscape. With a millennial co-founder/wife, and spending most of his free time racing bikes with guys half his age, you could say he has a truly unique insights into the next generation workforce.
Creative Design, Nikki Strickland
Nikki is an enthusiastic and experienced Millennial marketing and brand expert. With a diverse background spanning from marketing for a Major League Baseball team, communication for large enterprise, directing strategy for one of the largest companies in the world at a digital advertising agency, and building a marketing function for a technology startup, Nikki brings a range of unique insights and experience to the proverbial table. She has experience in everything from implementing award-winning creative brand design and strategy for entire companies to consulting as a Millennial expert for business executives.
A passion for purpose and an eye for great design, she sees so much potential in organizations that could engage the next generation workforce to accomplish their goals.